


o REACH: 91% of adults use radio every day
o TIME: The average adult spends 17 hours per week with radio
o POINT OF PURCHASE: 78% of consumers listen in their car on a typical weekday.
*Mediamark Research & Intelligence 2010

The Contemporary Christian Audience:
- ABOVE AVERAGE:
o INCOME (1/3 of average household income is greater than $75,000)
o EDUCATION (72% have attended college)
o FAMILY SIZE (Average 3-5 kids)
- HAS BUYING POWER: Audience: 63% Female / 37% Male
- LOYAL: 32% of listeners say they make a point of using Spirit 92.9 advertisers

*National radio statistics from 2010 Radio Today annual report; Spirit 92.9 statistics from 2009 local listener survey
To learn more or get started, please contact General Manager Deb Huschle at deb@spirit929.com or call 320-251-1780 today!
